Is your app up for downloads?
Is it getting good response?
Sometimes, the response is reverse to your expectation, despite airing an excellent product. It simply means that your product is not visible enough. It needs more exposure. A great exposure can cost you a fortune. Yeah!
Here are a few easy to execute tips for app promotion on the Google Play Store:
1. Design incredible landing page: The best SEO consultant always recommend focusing on the landing page. Its optimization casts a ripple effect. The other integrated pages of that website also gain exposure. Utilize it for the app promotion. Simply put, optimize the landing page of your app.
If you haven’t optimized yet, design a new landing page sticking around these points:
2. Get installs of your apps through FB: A good app deserves great promotion. Now, brainstorm where you get the maximum viewers from. The SEO masters always prefer FB paid ads over other ads. It’s an ideal platform because:
3. Install complete and optimized app: This tip concerns with pre-installation stage. You should always drill into your head that:
The partly completed app can lose on users. Thereby, your app rating will scroll down. Google Play is a market place wherein algorithms rate it higher since the beginning. The incomplete app can be rated down. Consequently, its download counts will be lesser that expected.
4. Make it (free+ premium=) freemium app: When your app is gearing up for seeking attention, invite for free downloads to its base version. As its popularity gains momentum, the intended users end up paying for its advanced version. Alternatively,
5. Amplify good words about your app: Arguing with reviews is useless. Its every word is as sharp as a sword. You can easily capitalize on its power of changing the mindset, as Amazon and Google do. Besides, the paid and unpaid review sites are an open invitation to attract eyeballs in a wink. You can:
6. YouTube promotion: As I mentioned in the first point, embed some videos featuring your apps functions. You can also couple it with:
7. Socialize and Attend: Social circle always looks for the unique app generally. The techies often look for such apps that can be beneficial for them. You can maximize the utility of this prospect by:
8. Guest blogging: It’s a revolutionary idea to write a niche blog. There are many sites and platforms that invite guest bloggers to open their heart about a product. However, they aim at affiliate marketing through it. But, you can go ahead and maximize the advantages of guest blogging to promote your app.