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How to Quickly Get Customer Insight from Analytics?

Do you want to look into what your prospects are likely to buy from your website?

It’s track-able. Yeah! You just observe the data streams of your online traffic. A thorough eye can give you several cues to catch customers’ insight. Manually, it’ll be the uphill climbing. Get some good tools to derive a sense of complete knowledge of your customers.

Let’s look into some key points that can help you in understanding your prospects/ customers.

1. Audit Customers:

Before catching some tips on how to audit your customers’ data, identify-have you integrated any analysis tool?   

If you don’t want to be captive into the IT services of premium analytics tools, like SEMrush or Ahrefs, integrate Google Analytics into your website. This one step takes you closer to your customers’ insight. You can easily catch whom your visitors interacted with that translated into a sale or a lead.

What all you need to do is to embed all key visitor integrations, like Live Chat, YouTube etc.. Integrate the customized scripting into the tag manager. Later, you can audit reports on these interactions. If you can’t do it yourself, employ a valuable support of an expert IT service provider in the digital marketing, like Multitech IT services in Gold Coast. This will ensure easy tracking of customers’ data.

To derive a good sense of your customers’ action, you should measure up to these things:

  • What are top exit pages (which denote the last web page that a particular user has accessed before he left the site)?
  • Which pages have a high bounce rate?
  • What is the Click-Through-Rate (CTR) for the conversion- related actions (like Buy Now, Add to Cart etc.)?  
  • Where your target audience leaves the sales funnel?

The answers to all these questions will draw the idea of your users’ experience that ends up in ‘zero’ sales. Consequently, you can work on how to reverse their experience.

2. Audit Clicks:

After online traffic’s audit, you should extract A to Z about the clicks on your website.  A deep inspection of your site’s click-statistic answers where your web activities are failing to live up visitor’s intent, their mindset and motivation. 

The gist will hand over some powerful stuff that you can unify into the split testing of the landing pages. If you’re seriously concerned about your clicks, you can pay for some premium IT services/tools, like crazy eggs. Such tools offer an additive advantage of deriving these kinds of analytics:

  • Visitor’s clicks and scrolling in the heat maps
  • Visitor’s interaction with your form through the form analytics
  • Visitor’s journey to the conversion funnels
  • Visitor’s navigation and interactions in the session recordings
  • Visitor’s intent through the feedback polls

3. Audit Chats:

I have witnessed the viability of the Live Chat integration. One of my projects registered exponential gain in the number of online inquiries through the live chat. It, indeed, brings the prospects and the merchant face-to-face, remotely. This is how the prospects get a quick response of what their instinct to look for. A clarification of their doubts boosts up the trust factor. It becomes your edge.

Almost every Live Chat tool comes with its tag integration facility. You can comb through the chat analytics. It will enrich you with a number of keywords that can pull more and more traffic, if you integrate them with your online campaign.

4. Predictive analysis:

Can you project what your customers likely to buy? It’s what the predictive analysis is all about. By putting the big data and machine learning together, you can sense accurately what your prospects expect and how they behave. But, you should have the transactional and behavioral data so that the magic of artificial intelligence together with machine learning could yield predictions.

  • Chatbots (to handle new inquiries)
  • Split testing tools (to analyze performance of the web pages)
  • Dynamic personalization apps (to analyze real-time data for tailoring customers experience)

5. Work on findings:

The value of your data is determined through its analytics. You should have a mass of data that can be exploited critically. To collect that mass of data, wait for 30 to 45 days after installing Google Analytics. Then, categorize that data into these forms:

  • Target Audience Vs Existing Customers
  • New Visitors Vs Frequent Visitors
  • Local searches segregation by zip code

These analytics would help you figure out viable data that have the possibility of conversions. You should follow these analytics every fortnight or every month.

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