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How to Optimize Website for Mobile SEO?

Are you thinking to earn hundreds of clicks on your website?

Put a full stop over your thoughts now. I’ve a few feasible tips to make it happened. You need to take a cursory look into if your website is optimized for mobile SEO.

Yeah, it’s the Mobile SEO!

Do you have any idea about it? What’s it? Why do we require it? Let’s begin with its definition. Subsequently, I’ll share some really valuable tips. Their implementation to optimize website for your mobile SEO will live up to your expectation. But first, let’s learn what the mobile SEO actually is.     

Mobile SEO:

As its name suggests, so is its meaning. It defines the optimization of the website to adapt the user’s smartphone or iOS phone screen and its features. If it would be so, the search engine bots or spiders would access it in a wink.  

Why do we require the Mobile SEO?  

1. King device for Searches:

Smartphone or iOS phones make their presence with killer features. It won’t be wrong if I would say that the mobile searches are bombarding today. Around 58% of Google searches occur through this magical hand gadget, according to a mobile search report on Hitwise Connectivity. This trend is not going to cease in the context of digital marketing. Rather, it will erupt. The Google itself confirms that the mobile phones are the best provider of 27.8 billion queries presently.

2. Mobilegeddon Penalizes Slow Website:

Google is hauling for optimizing your website to provide a seamless user experience on the handset. So, it relentlessly cites to comply with the Mobilegeddon algorithm update.  The ranking dances to the tunes of the searches. And, the Google is the giant one wherein 95% searches take place. Pressed to be at the top, this search engine has to make some tweaks time to time. 

This update rolled on the formal blog of the search engine. Its mobile-friendly algo update reads as:

This update won’t be as effective as it is unless the Google began allocating ranks on the basis of its mobile first indexing protocol.

Today, this engine gives an edge to the mobile index over the desktop index. It implies whether or not you search through a mobile phone, the giant engine will funnel out the searches via the mobile index first. It won’t do any good unless your website is optimized as per the handset functionality.

So! What should you look into to make it searchable and highly optimized?

Here are the three prominent hacks that would help you a lot:  

3. Mobile CTR Vs Desktop CTR:

The Click through Rate or CTR of the website defines its popularity. The more it is, the more popular your website would be. So, it mirrors how many clicks your website achieves. If the online traffic doesn’t hit hundreds of clicks, the topnotch search engine would pull down its ranking.

A sneak peek into the Google Analytics would help you to identify desktop CTR vs mobile CTR. What you need to do is:

  • Access the Search Analytics option of the Google Search Console.
  • Hit the filter tab of the Devices radio button.
  • Click Compare Devices.
  • Subsequently, a list will display. The CTR on both platforms would be in the front to analyze.
  • Thoroughly check if the desktop CTR crunches your mobile’s CTR. Shortlist the keywords those weigh down the mobile CTR.

4. Optimize Title & Description Tag:

Won’t you believe that the mobile device is an access card to an explosive traffic?

The above section focused on the CTR. Of course, it is. But don’t underestimate the power of a title. It’s the magnet that pulls in millions of organic searchers. Therefore, it’s extremely important to optimize it along with the description tag.

Before moving ahead, you must go through the search engine’s guidelines in the same context.  It defines an ideal title length for the desktop as well as the mobile version.

  • For Desktop: Your title must be shrunk within 70 characters approximately. And its description can be 300 characters long.
  • For Mobile:  The title of your post on the mobile version can be stretched to 78 characters. But its description won’t exceed 300 characters.

Isn’t it great to occupy 78 characters’ space with the phrases that around 58% searchers actually search? Just be choosy to jumble up the title with the target keyword. And wisely select the dependent keywords or LSIs to describe it in the description. Spin it in a way that the searchers would relate their pain point with it.

5. Schema for Mobile SERPs

How do you identify if a particular online product/service is good? Well, it’s the customer’s feedback or the stars that they have given after using it.

If you want to convert a simple impact into mind-changing experience, go for the data architecture. It’s ultra-effective.  The stars would become an anchor to hook up the clicks. Compare the CTR of the schema structure data with an ordinary top ranking competitor website. You’ll see the difference.