Do you ask Google/ Bing/Yahoo what you intend to know? (Isn’t it a silly question?)
Of course, you and I do this.
How does Google know everything- has this question ever tossed in your mind?
I, often, wonder when it exactly supplies what data many market research consultancy firms really require to dig into. Many data outsourcing organizations exploit Google or other giant search engines to extract the intended datasets.
It’s explicitly true that the search engines don’t have any supernatural power. So! What is it that empowers Google or Yahoo?
They, indeed, work on the logics and systematic methodologies. It’s really interesting to know how a net savvy gets hundreds of satisfactory results against a single query. Mat Cutts, a Google Search Engineer, has explained it in a YouTube video. And, I just loved it to share with you and many more market research organizations this secret in the simplest possible way. Also, they get to know what the best way of searching is. However, the digital marketing geeks are well versed with what I’m going to share below.
1. What’s the search?
Simply put, the search determines finding something. So, if you search over the internet, you’re finding something, be it any query or location or whatsoever. When you input your query in the search bar over the web, you try to dig into.
Actually, Google is a big data repository or you can assume it as a virtual book. Your inquiry from the leading search engine determines that you search through its index. Its index is, undoubtedly, a vast gallery of information, which is also called the big data.
2. What is a spider? What does it do?
In technical terms, the spider stands for a software program. It’s not a creepy creature. But, since this software program behaves like that living creature, the programmers’ diaspora call it by this name, probably.
Now, let’s move on to what it, indeed, does. The spider fetches the data chunks. Let’s say, you want to know-“best business research consultancy firms in Seattle”. The spider takes a wink to act upon your query. It takes just half a minute to come with hundreds of results on the SERPs. It switches the index of the search engine to sift through that search terms.
During those 30 seconds, the spider crawls into a few web pages. It would select those webpages from the index that have the same phrase that you have inquired with. You might be thinking that those webpages would be hundreds of thousands web pages.
Now, the question is-why does it select only a few web pages to crawl into?
Here, you should know that the software program filters the page title, URLs and the snipped (meta-description). If they carry what phrase you search with, it progresses to determine the status of their optimization, quality of backlinks, and the links that they point to. If those web pages pass through that quality test successfully, they make a way in the top of the searches.
3. How does Google decide which few results you really want?
However, it has been explained in the penultimate section of this article. Let’s gain its deeper insight.
The results on the SERPs squarely depend on what query you have input. Simply say, the results showcase the reaction of your action (i.e. ask a question via a search bar). The spider (a program) follows the embedded formula by the Google founder Sergie Brin and Larry Page. This formula consists of these factors that I have put in the question form for building your understanding:
- How many times does that web page contain the keyword (searched inquiry)?
- Does the phrase appear in the web page’s title and also, in the URL?
- Does the web page have synonyms of that searched phrase or any of the related searches?
- Is that website of a high quality?
- What’s the page rank of that website?
Together with all these factors, the formula configures the rank of a particular website. It’s important to look into its quality score. When these factors compute the quality, the website secures its page’s overall score. Finally, they help the search engine to rate a website.
Interestingly, the Google or any other search engine delivers value to the net savvies. But, they should also know the excellent way of searching through that engine. If you really want to get the appropriate response from it, you should search with this trick:
- Go to the local domain (for example-.in, .au, .uk etc.), if you want to search related to your geo-location.
- Use double quotes (“”) to input your query.
Like “speed of the tiger” or “Top Consultancy Firm in the UK” and so on.
This is how you get what you’re indeed looking for.