The digital ecosystem is the lifeblood of the modern industry. Two and a half decade ago, the software technology was in a nascent situation. Every department in an organization had to sign in to their separate software to feed the details. And when it came to collating the data of all departments, the managerial staff used to sweat out. Time flew like a wind. And, the cost of productivity scaled up.
Let’s take an example of a small data management company. Around 25 years back, its hierarchy of departments had separate sections. Data entry, data processing, data management, data analysis, quality check and data delivery determined its wholesome services’ architecture. The managerial layout was individually defined in the section-specific software. Suppose if the data management staff wanted to work, it logged into the separate software. Likewise, each department carried its operation on its individual application. What a chaotic situation it was?
In the meanwhile, the customers did not get the deal that excited them. Its impact directly reflected in the demand and supply cycle later on.
Heartfelt thanks to the integrated Enterprise Resource Planning System and the Customer Relationship Management System! This integration creates a robust and automated architecture to deal with the business failure.
Let’s catch a short and crisp overview of these systems:
What’s an ERP system?
A communication gap can create a rift that takes years to fill up. What if the account department fails to get the inventory and invoice details from the sales department timely? Isn’t a big data loss? How would analysts sift through all aspects of sales and purchase order? How can the decision making bodies make productive & actionable plans with the seams in the data?
The EPR system is an endpoint solution for all these questions. It automatically processes the data entry of every department. Thereby, the respective authority pulls out the essential details of a specific transaction in a real-time. What information it provides is absolutely accurate. And, all these steps occur in one or two clicks. Basically, this tool acts upon cost cutting and overhead expenses.
What is a CRM?
The CRM more or less overlaps the interactive features of the ERP system. The CRM or Customer Relationship Management is a profit oriented online tool. The customers’ data stockpile on it. Thereby, it injects different approaches to sum up extra-ordinary profit.
Together, these two systems take the organization to the heights. How does it happen- let’s check!
How does automatic data entry provide the best customer support?
1. Up the sale:
What would you do with the customers’ contact details? How can you utilize the transactional data of your existing customers?
The answer of these both queries can make a huge difference in your profit-earning capacity. What the customer requires; how his purchasing tendency is; at what frequency he purchases-these and many more details underlie the ERP data entry. The analysts incorporate these datasets with the customers’ contact details. Then, they look the pan data from the lens of the predictive analysts. At the end, they come up with the actionable strategies to up sell and cross sell.
It’s a walkover to pinpoint the glitch that interrupted the sale for that particular customer. Once that is spotted, the sales team can capitalize on the analyzed data. While healing the pain-point, it can offer the alternative or exact solutions in a proposal. On finding a lucrative deal with lots of discount, the customer hooks to buy.
2. Speed up revenue collection:
The outstanding bills and credits are liabilities for the customers. But, their lethargy attitude and unwillingness for the timely payment tend to scale up its size. Just imagine the consequence of the manual data entry that unfortunately skipped making entry of approx. $ 5000!
Well, it’s a major drawback of the manual data entry system. This integrated system helps in tracking the non-payers. The analysts can come up with the attractive plans or an instant rebate after reviewing the opted plan of the customers.
3. Best premeditating tools:
The CRM acts as an automated teller of the customers’ interest. You can determine their behavior on the basis of the most visited online products/services. On the other hand, the purchase & sale records in the ERP system drop the clue of the most saleable product.
At the end, the collated data of the both systems enable you to forecast the most viable plan of marketing actions. With its help, you can create the discount offers. Or, you can ring the bell to grab the offer now as the product is limited in the stock. The ERP system would enable you to get a clear picture of your inventory or stock. Therefore, you can never run out the stock.