Why do corporate biggies prefer an expert business consultancy?
Do they have a magic to climb the business on the success ladder?
Or, is it just a trend to blindly follow the footstep of large scale businesses?
It’s absolutely true that today is a tech-driven world. Its revolutionary presence is omnipresent. You can grab its traces from what you eat, see & put on to what you think. Won’t you believe?
Just check the ads flashing on your smartphone’s screen. Won’t the Google Adwords ads reveal what’s going on your heart? Won’t they depict your interest? Won’t you find the reflection of your requirement in them?
You would definitely find them there. But it’s no magic. It’s the brilliant ado of the machine learning, IoT and the software technology. The renowned business consultancy firms are aware of their wonder. They know how wonderful they are at delivering smart work. This perfect combination of technology takes just a short nick of time. And the business performance boosts up. Its productivity begins to scale higher & higher.
So, how do the consultancy firms do this? Indeed, they follow a few innovations to guide the businesses. Subsequently, they go the extra miles. Here is the glimpse of their secrets that yields path-breaking solutions.
1. Emphasize on suggesting real-time data driven ideas:
Digitization is inevitable. And most of the companies of every domain have started making a shift to online track. Why are they doing so? Actually, it’s a need of the hour. Every organization is customer obsessed in the present scenario. And it’s a must to have to shoot up.
Traditional consultancies were stuck to offbeat opinions and assumptions. However, what they opined had the concrete base of market research. They collected facts and figures through primary & secondary resources. But who can bet on their truth? Today, they are offbeat because they skip the essence & vitality of the real-time data. The digital technology runs with the similar pace as the demand & consumers’ behavior alter. This is what the best business consultancies suggest to fetch the success.
2. Data consolidation is a must:
Bygone business/market researches made rounds around the collected stats. Those stats became their base to gain business insight. But its biggest flaw lies in the dissemination as well as the storage systems. It’s just because they are separate. Imagine how much loss it would be if a conduit is corrupted. What if one data source is collapsed? The whole source would be removed. Lately, the predictive analysis would be far from the reality.
Therefore, the modern consultancies should advocate for the connected data system. A unitary conduit would be easy to optimize & manage. Its maintenance & management cost would be negligible. Isn’t it a smart move!
3. Focus on pain-points & buyer’s journey:
Most of the organisations stick to the old saying-‘promote what you want to sell’. Do you know that 99.9% consumers don’t have any interest in what you sell (according to Brian Dean of Backlinko)? Rather they seek the answer to their requirement or desire.
This is why the business consultant must emphasize upon collecting the pain-points. The buyer’s journey can let them know what they are. This journey evaluates how the buyers get aware of, what they consider and how they finally reach at the decision (to buy).
Erstwhile, it was a puzzle. But today, it’s a jiffy work. Open source CMSes, Google Analytics, SEMrush and many more tools are handy to deal with the analytics. By doing business analysis, business intelligence via learning buyers’ pain-point and their journey will be a no big deal.
4. Shift to real-time segmented data:
However, big data are a buzzing name. There is a similarity between the business analysis and big data solutions. They both deal with the historic facts & performance. Relying on them is an absolutely ‘ok’ decision if you want to find the loop to patch it up in the production. But for customer, only real-time data and its driven solutions can sail your ship.
To fulfill every customer’s requirement, you have to eye on- what they search, where do they hang out, how they like to pay and what troubles them while buying. The successful consultants of the businesses recommend capturing such kind of consumers’ data. Thereby, the speculations would be either accurate or proximal to it.
5. Catch on the data platform:
Here, data platform means the repositories that consist of real-time customers’ data. The best business consultancy services should initiate insights through the data platforms that serve real-time data. It can be any app, like Apple, FB or any other one. Through the connected distant servers, the app owner catches on the real-time data about individual customer. Therefore, it’s the coolest idea to adhere to such kinds of data repositories.