Google rolled out ‘Search Engine Algorithm’ update:
Do you run any business online?
The ‘Search Engine Algorithm’ update is for you. Google unleashed one more search algorithm update at the beginning of this August. You might not possess a digital marketing geek’s lens. But still, the impacts of this update would snatch your attention.
Don’t you believe?
Just throw a cursory look at your website’s ranking. If its keyword ranking has shot up or down, it depicts the impact of the August core search algorithm update
What’s its Impact?
A sudden fall or rise of your keyword’s rank in the SERPs shows a crystal clear impact of this update. Google search liaison Danny Sullivan confirmed on Twitter-“It’s done”, while replying to a query. He called it a Global rollout that exercised impact on all websites, irrespective of any region or language.
What does Google advise regarding fixing the sites?
The search giant has advised not to make any changes. Just stay calm. Digital marketing geeks and webmasters don’t need to make any technical edits to the websites. In other words, they don’t need to fix anything on the website. This update is, indeed, done to spotlight the URLs that were once evaluated as undervalued sites.
What kind of sites would be impacted?
This global algorithm update leaves no niche or type of website invulnerable to it. Several webmasters, SEO consultants, and online marketing experts have thoroughly observed its impact. Their keen observation underlined medical, health, money, and entertainment niches as the most impacted online domains. These are what mostly come under the Your Money Your Life (YMYL) pages. But, it doesn’t imply that the non-YMYL won’t feel the heat of this update. They also encountered an uncertain crash in their keyword ranking.
The sites that are covered under the YMYL URLs include all these:
- The web pages ask for personal information, such as personal identification numbers, bank details, driving license numbers, etc.
- The webpages that ask for monetary transactions, like eCommerce and banking websites.
- The webpages that show the way to physical well-being, such as medical and health-based sites.
- The webpages comprise major life decisions, including parenting tips, feed management sites, advisory on home and vehicle purchase tips, etc.
5. The webpages consist of advisory on major life issues, like financing tips, insurance tips, legal advisory, etc.
How can you recover from sliding down the ranking of your keywords?
As aforesaid, theSEO experts have a few words to implement-Don’t try to fix through inserting technical changes. Rather, you can enrich the website with some better content and by making a better user experience.
Why did Google come with this update?
In a round of enforcing updates, the top search engine puts two updates in the month of March and April. They came to SEO expert’s acknowledgment with the title ‘broad core algorithm update’.
Let’s catch on to what Google said about those new algorithms:
- Google usually does changes several times a year. All these changes are inspired by the idea of improving users’ experience. Some changes target a specific improvement. But, some changes are broad for an exponential impact.
- Some changes roll down and up the sites. However, the webpages don’t do anything wrong or underrated, but, they fail to outperform. The August update is an oiling to Google’s system so that those pages would come out of the under-rewarded tag to rewarded websites.
- In regard to fixing the low-ranking issue, it explicitly stated that the impacted sites need no optimization, except frequently building high-quality content. Your pages would pop up on the top of the SERPs results over time automatically.
Let’s wrap up!
In a nutshell, Google is committed to delivering a great user experience. It would be a fantasy unless the search giant continues to refine its algorithms. Thereby, the users face off with better search results. A dip in the site ranking is a momentary outcome of the core algorithm update or Medic update. The impacted sites would regain their ranks over time. So, don’t compromise with the quality of the content. Soon, its algorithm would rank your site up in the search results.