Have you seen a small popup suddenly rolling in from the bottom right of your Windows? It’s a push notification, a powerful tool to improve user engagement, and prompt something crucial. So, a push notification refers to a direct and high-impact communication method that encourages users’ action, retention, and loyalty. As in the present scenario artificial intelligence or AI is ruling, businesses prefer AI-powered push notifications that navigate humans’ limitations to deliver hyper-personalized, 24X7 experience. These benefits certainly elevate revenues or ROIs.
This post will introduce you to the next-level benefits of push notifications, as well as how they boost your app’s revenues. Let’s start by understanding what push notifications are.
What Are Push Notifications?
Push notifications are crisp and clickable messages that your device or browser sends through an application. These notifications differ from emails and SMS, as they need proactive checking. Unlike them, push notifications instantly appear on the screen from nowhere even when the app is not active.
Since these notifications carry crucial messages, they can be, but are not limited to, the following:
- Alerts
- Reminders
- Transaction updates
- Promotional messages
- Personalized recommendations
- Re-engagement prompts
Overall, these notifications can easily enhance user interactions. They get relevant information in seconds, which is the need of the hour for this digital world.
Now comes where these notifications are used. Well, these are primarily harnessed by these:
- Mobile applications
- SaaS tools
- E-commerce platforms
- Banking apps
- Learning platforms
- Custom-built or tailor-made web applications
Simply put, these notifications are universal adapters. They can be integrated anywhere to fit almost all digital products.
Why Push Notifications Matter for App ROI
Well, the answer to this question is no puzzle. ROI is associated with factors like user acquisition cost, engagement levels, session frequency, repeat purchases, and lifetime value of customers.
A push message can improve every aspect associated with generating revenues. Let’s check out how.
1. Boost User Engagement
As the notification emerges, the user clicks instantly in most cases. So, it increases users’ visits to the application. If it clicks at the right time and the message is significantly crucial, it encourages users to click and see other features that they may otherwise ignore.
Let’s consider a case of a shopping app, which sends a prompt regarding almost half-price seasonal sales. Many receivers react, leave buying something and exploring a lot of other products as their prospective targets.
2. Improve User Retention
User retention refers to keeping users coming to the website. Most websites struggle to do so because about 70% of users avoid applications within the first 90 days. So here, push notifications storm in as a gentle push to bring people back to the application.
For sure, its outcome is observed in higher retention rate, lower churn, and better ROI.
3. Drive Conversions and Revenue
Conversions attract revenue. A push message encourages users to explore, who when influenced ends up buying it. Studies have proven that users receiving personalized push notifications are likely to buy. And why not? How can one avoid this strong appealing message – “Get flat 20% off on your first order for food from your favourite restaurant”!
This action certainly drives revenue.
4. Enhance User Experience Through Personalization
As aforesaid, hyper-personalized messages strike harder. If your brand message is highly relevant, the result will be smoother and faster. Users certainly engage with, provided the message resonates with their intent. This is how you can expect a better response rate.
5. Reduce Marketing Costs
Marketing costs are way too high to afford an ad campaign for small business owners or startups. There is no comparison between paid ads and notifications as they are the most economical communication method, attracting overwhelming ROI without breaking the bank.
AI Revolution: How Artificial Intelligence Transforms Push Notifications
Considering the staggering growth of artificial intelligence, businesses are now evolving it for pushing notifications. They indeed want to redefine the whole business’s purpose. A decade ago, these notifications were mass messages with limited targeting, In the present scenario, AI-enabled apps use machine learning models to power personalized, timely, and contextual notifications, as humans do. Here is how.
1. AI-Driven Personalization
Machine learning is the tried-and-tested algorithm modeled on real users’ behaviour. AI analyzes their purchasing patterns, browsing history, session time, interests, and frequently accessed features.
Using that history-driven intelligence, it generates hyper-specific notifications that certainly boost Click through Rate (CTR).
2. Predictive Notifications
Anticipation is no longer guesswork. AI can predict what users are likely to do in the future. Accordingly, it notifies via a message before users even think about it. For example, a food app (called MOM or Meal Ordering Module) can notify users about the offers after listening to the growling sound from its stomach.
So, AI-driven anticipation can be converted into push notifications for proactive support.
3. Behavioral Segmentation
Understanding one’s behaviour is no longer a challenge with AI. It can categorize users into dynamic groups to analyze their behaviour. User intent, activity patterns, engagement level, purchase triggers, and inactivity cycles are some of the signals that AI catches to send the right message to the right user at the right moment, which certainly attracts sales.
4. NLP for More Human-Like Messaging
AI models are now capable of using natural language processing (NLP). This capacity eases crafting notification messages in a conversational, friendly, and relevant manner. Let’s say about shipping of an order, AI can prompt like this “Your order is on the way. Track it now!”
5. Automated A/B Testing
A/B testing helps in discovering relevancy and likelihood. AI automatically does it and offers the best version of notifications. It basically tests them based on tone, timing, design, frequence, and Call-To-Action (CTA). So, every notification contributes to increased revenue.
Push Notifications for Custom Tailor-Made Web Applications
Did you know why custom-built web applications like business dashboards, workflow automation tools, and enterprise apps leverage these messages? Here are some common reasons:
- For enhanced real-time communication
- For aligning remote teams to the hybrid culture
- For faster responses
- For instant solutions
- For workflow completion
- For enhance user engagement
In the future, these push notifications are going to be a more refined version because of AI and hyper-personalization. Emotion-aware notifications, location-based personalization, voice-enabled alerts, cross-platform notifications, etc., can be the next evolution in this domain.
Conclusion
Push notifications are indeed valuable, and now AI powers them, which makes them more significant. They are now driving sales, avoiding disasters in technology, and informing people, which are some of the factors associated with revenue generation. AI is frequently showing its finer version, which is certainly helpful in delivering personalization, convenience, and real-time value that businesses need to stay ahead of the curve.
