The digital landscape is now AI-powered, which has evolved faster than ever, and this trend is still on. The major surprise was the shift in the ranking trend, which is no longer restricted to the SERP. And if your company ranks the top, the SERP no longer guarantees you get the lion’s share of online traffic. As Google AI overviews (AIOs) and answer engines like Gemini, Perplexity, etc. are in the spotlight, the top priority is to set your boundaries. Simply put, you need to select your goal.
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